Using Web 2.0 to Connect with your Customers Customers all over the world are using Web 2.0 to find information, read reviews about product and services and make purchases. Businesses have started recognizing this trend and are learning to leverage Web 2.0 so that they can provide better customer service and understand the specific needs and requirements of their existing and potential customers. Businesses can make use of Web 2.0 to start a dialogue with their target customers. It is also a cost effective way of promoting products and services. It can also help in building brand visibility in the target market. Millions of people use the Internet daily to select and buy products of their choice. Businesses have also recognized that a large number of their customers have shifted to online shopping and it made perfect sense to them to build an online presence so that they are able to focus their marketing using this new but interesting medium. New avenues of marketing like