Businesses all over the world wanted a new channel of communication with the customer and Twitter helped fulfill this need. It provided a personal and interesting platform to companies to stay connected with their customers and promote their products and services using new and innovative methods of advertising. Businesses are using Twitter to quickly share information with their existing and potential customers, peers, employees and competitors. It is also used to gather valuable information about the industry the business represents feedback from customers (negative and positive) and build a partnership with people who are interested in the brand. Customers offer valuable input in the form of ideas, suggestions, experience with customer service and offers provided by the company. Businesses have now come to terms with using 140 characters to promote their brand, products and services. It is a wonderful medium, which forces companies to be innovative in thought and process.