Employees of numerous companies are encouraged to interact with customers using the social media platform, Twitter. This has helped companies to present a human face of business and the engagement with customers is deeper and long lasting. Employees tweet about what they are doing at work and the resources they use to make their work interesting. The company's credibility and reputation also gets greatly enhanced. Companies have set up their own Twitter micro site that reflects their presence on Twitter. Special Twitter tracking pages are set up by companies and this helps them gain an insight about what customers are thinking about their products and services. Employees also tend to treat their tweets as necessary diversions from the mundane routine of work. It has also helped them connect with each other on a personal level. Internet sales of company's products have increased tremendously over the years. Social media platforms have changed the entire gamut of doin