Employees of numerous companies are encouraged to interact with customers using the social media platform, Twitter. This has helped companies to present a human face of business and the engagement with customers is deeper and long lasting.
Employees tweet about what they are doing at work and the resources they use to make their work interesting. The company's credibility and reputation also gets greatly enhanced. Companies have set up their own Twitter micro site that reflects their presence on Twitter.
Special Twitter tracking pages are set up by companies and this helps them gain an insight about what customers are thinking about their products and services.
Employees also tend to treat their tweets as necessary diversions from the mundane routine of work. It has also helped them connect with each other on a personal level.
Internet sales of company's products have increased tremendously over the years. Social media platforms have changed the entire gamut of doing business on the Internet.
Twitter is the best medium to reach thousands of people within seconds. Businesses love this medium as it helps promote their brand, products and services absolutely free of cost.
Certain businesses consider getting the highest number of followers is the key to success, while others place more emphasis on the quality of followers rather than quantity.
There is no right or wrong way of going about doing this. Twitter is evolving with each day and there are no ground rules for success. A business strategy that does wonders for one company, could fail to do the same for the other.
Every business needs to have its own individual and unique business strategy that reflects the goal of the company. So as part of the marketing strategy to attract new followers, companies use promotional campaigns that are offered to existing and new customers. This helps in building a follower base that shares the same interest.
The success story of Dell truly reflects the enormous power of social media networks in driving sales. The company in a short period of less than two years managed to garner sales worth millions.
The strategy used was quite simple. It offered its followers discounted rates and special offers at select Dell outlets. This offer was greatly welcomed and laid the stepping stone for its enormous success.
Businesses need to understand the different needs of the customers and deal accordingly. You cannot have one fixed and rigid strategy of dealing with customers. The expectations from each customer regarding various services differ and the company has to respond as per their individual needs.
The Twitter accounts created by companies must be workable and provide real time updates. Provide deals that are of value to the customer. Never take the customer for a ride by providing bad discounts and offers that don't work. The company will end up losing its credibility and reputation.
Businesses must learn to value their customers. The options for interacting with customers has increased manifold with Twitter. Listen to the customer and ask them, what they want. This shows that you are genuinely concerned about their problems.
Companies must learn to experiment with various models of engagement and adopt a model that best reflects their overall marketing strategy.
Small businesses can leverage the local market using tweets that have special discount coupons for followers from a particular area. You must make the customer aware about your presence on Twitter.
Local stores can target the local audience and build relationship with followers who live in that specific city or town.
Twitter will only grow from strength to strength in the coming years and it makes sense for businesses, big and small to have their presence on the most happening social media network.
Twitter rocks! It has changed the way business is done all over the world.
Twitter can easily be described the future of any business, online or offline. Open your account on Twitter and start winning.
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