Twitter is unique in so many ways but the most distinct characteristic about Twitter is the 140 characters, which are used, to describe you and promote your business and brand.
What's happening? The answer to this simple question in 140 characters will determine, whether your tweet is successful in promoting your business.
In the initial days of Twitter most people dismissed this restriction of using just 140 characters as Twitters biggest mistake. But over the years people have managed to prove these naysayers wrong.
Individuals and businesses have found wonderful and innovative ways of compressing their messages within these 140 characters. You learn to be innovative and try and use this wonderful medium to convey the most important and myriad information to its followers within this 140 characters.
It takes some practice to get used to this unique messaging phenomenon. As the information is in just a few characters, it passes through more quickly and connects with its followers in an amazing manner.
It is a very personal way of passing information. Here are some innovative and interesting tips on using these 140 characters.
Think and tweet - Is your tweet interesting? Does it add value to the follower? Is it meaningful and fun? If your answer to all these questions is a big YES, then your tweet definitely needs to be on Twitter. Make a sincere attempt to make your tweet interesting and your followers will appreciate it.
Is your account personal or does it represent your business - If you are tweeting on behalf of your company, let your followers know about it. Always disclose your true identity to your followers in your tweets.
Engage your followers - The success of your tweets can be judged by the level of engaging they get from followers. You can write great engaging headlines that will help capture the imagination of your followers.
Grammar- Just because your message has to be within 140 characters does not mean that, you write it in a way that is grammatically wrong. You will only distance your followers with bad grammar and messy spellings.
Personal but not too personal - Most people who communicate on Twitter, like the fact that, it is personal. But your tweets cannot be too personal, which could end up offending your followers. You will need to find the right balance between what is personal and too personal. Avoid swear words and slang.
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