You have finally accomplished your dream of starting a business but are apprehensive of reaching your next success level. So what do you do to earn profits on a consistent basis? There are many things that you need to do in order to successfully run a business. However what differentiates a successful business venture from that of an unsuccessful one is the fact that, you need to add value to your customers on a consistent basis. Businesses that are able to accomplish this will be able to not just grow their profits but will also add new customers to their existing and loyal customers. Your competitors could be offering similar products and services but the value addition that you provide to your customers could a game changing strategy. Business owners who constantly exceed the expectations of their customers with new and innovative products will manage to stay ahead of competition. If you appreciate your customer and cater to his or her needs, you would be able to retain y