One of the most popular social networking applications on the Internet, Twitter has grown from strength to strength with each passing year. The Internet revolution in the past decade had changed the way businesses sold products and services to customers online. Twitter has helped carry this Internet revolution further by enabling businesses to connect with customers in a way, never thought possible. Competition in today's world has forced companies to engage with customers constantly and they are looking at new avenues to carry the conversation forward. A successful business is one which is able to connect with a large number of audiences and generate a buzz for their product or service. Twitter has created opportunities to engage with customers and helped companies build strong and loyal relationships. Most customers use the Internet to check products, their features, different price range and models. Twitter helps companies drive traffic to their