When search engines start looking at a site, the first thing that that is noticed is URL structure. If the structure is confusing it can result in only a few web pages getting indexed and this may result in good and engaging content going undiscovered. One of the common problems of URLs is that they are gibberish and do not tell much about the page. The other problem is that there may be several URLs that point to the homepage of the website. Duplication may have been caused due to sorting options and tracking parameters. Making a site SEO friendly is not hard. All that you need to do is to follow the best practices and call in a professional in the development stage of the site, so that it is able to get properly indexed and able to attract targeted audience. SEO friendly links may be easily accessed by search engines and this helps increase their popularity. SEO friendly URL structure Simple and straightforward – The URL needs to be written in a simple and straight