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What are SEO Friendly Links and Link Structures?

When search engines start looking at a site, the first thing that that is noticed is URL structure. If the structure is confusing it can result in only a few web pages getting indexed and this may result in good and engaging content going undiscovered.

One of the common problems of URLs is that they are gibberish and do not tell much about the page. The other problem is that there may be several URLs that point to the homepage of the website. Duplication may have been caused due to sorting options and tracking parameters.

Making a site SEO friendly is not hard. All that you need to do is to follow the best practices and call in a professional in the development stage of the site, so that it is able to get properly indexed and able to attract targeted audience. SEO friendly links may be easily accessed by search engines and this helps increase their popularity.

SEO friendly URL structure

Simple and straightforward – The URL needs to be written in a simple and straightforward manner so that it is easy to read and understand. It needs to make sense to the search engines and the users. Avoid gibberish punctuation marks and numbers and make them more meaningful by adding keywords related to the site.

Emphasize on right URLs – One of the important things that you need to understand is that not all URLs on the site are important. The web pages need to be accessible so that they are easily indexed and crawled. This ensures that they are not hidden from popular search engines.

Consolidate www and non www domains – Ensure that both the www and non www domain link structures are consolidated. If you do not do this then some of the backlinks may go to www domain whereas the others may go to the non www domain.

Avoidance of dynamic and relative URLs – Absolute URLs are preferred to relative ones, as they may create infinite loops and this can trap the search engines. The other problem is that relative URL may be dependent on the context and when they change it may not work.

Create XML sitemap – Most people tend to confuse HTML sitemap with XML sitemap. The XML sitemap helps search engines find the web pages of your site easily. It is advisable to include only those web pages that show up in results for SEO reasons.

Close irrelevant pages – Avoid using sessions IDs as they may create many duplicate URLs and this can confuse the site visitors. You can choose to conceal pages that do not contain the target keywords. You can send specific instructions to the search engines to avoid pages that you do not want to be indexed and crawled. This ensures that they do not show up in the search results.


Use special tag to specify canonical URLs – Apply the canonical tag so that you may be able to highlight the canonical URL. This helps the search engines decide on the canonical URL of your site. 

https://moz.com/blog/15-seo-best-practices-for-structuring-urls
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