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Showing posts with the label grab customer attention

Innovation - Key to Success at Twitter

Are 140 characters enough to describe a business? Probably not! This is where Twitter forces businesses to be innovative. Social media platforms are level playing platform for small and big companies. Big and small companies have a level playing field and compete with each other to grab customer attention. The platform is huge and there is space for everyone to coexist. The company's size and reputation would not matter much. All that matters is establishing that vital connect with the followers. There have been instances of many big companies stumbling on the way and small companies overtaking them. Businesses need to build relationships with the right audience and this is the key to survival. A big company may attract thousands of followers but these numbers would not be relevant if they cannot be converted into substantial business gains. Companies need to add value to the customer. Engage the followers by having meaningful conversations. Do not tweet the s