Small business are more successful at promoting their business on Twitter. You will be surprised to know that local stores and businesses do not even have a website or blog but have created an individual profile on Twitter which has managed to capture the imagination of customers.
Here are some wonderful tips which will help small businesses win big on Twitter
- Small businesses rely on local customers. It is very important that they find and connect with local Twitter users.
- Businesses get a number of followers and it will be useful if you can filter the users and connect with relevant users who will add value to your business.
- Connect with vendors, peers and competitors. Check what they are tweeting and connect with them using tweets of your own.
- Follow community of people whose tweets are relevant to your business.
- Share interesting information that is totally unconnected to your business. Do not indulge in a self promotion drive at all times. Most followers get bored of constant marketing.
- Upload photos and videos as part of your product promotion campaign. Visual impact of photos is quite high and customers normally associate brands with pictures and videos.
- Use contests and promotional campaigns that are targeted towards your local customer.
- Tweet on a regular basis. Followers will lose interest in you, if you do not update regularly.
- Use keywords to identify the right people to follow. Find people from the industry or region which will help in promoting your brand better.
- Connect with interesting people who will be able to provide new ideas and suggestions to improve your business.
- Follow leaders in your respective field. Find out what is new and happening in the industry you represent
- Focus on niche and provide content that your followers will find valuable.
- Build relationships with followers and provide information that is valuable and helpful.
- Listen carefully before joining. Follow people with common interests. Do not follow too many people as you will come across as a spammer.
- Find companies that are similar to you and check who they are following or offering to their customers
- Re-tweet to have a more meaningful connection with your followers
- Promote your business by participating on the Twitter platform. Pay attention to what your followers are doing and saying.
- Don't tweet the same thing over and over again. Your followers will get bored and vanish from your radar.
- Use high quality content to describe your business, product and brand
- Monitor what people are saying about your brand. Ask questions to followers about ways to improve your customer service.
- Customize your marketing strategy based on the needs and preferences of your customer.
- Share expertise and answer questions pertaining to your business. Help your follower in whatever way possible.
- Engage with people who respond. Don't just sell. Try and build meaningful relationship, the sale will automatically follow. Share valuable information and don't always make a sales pitch.
- Share the human side of your business. Employees can share interesting facts and stories.
- Tweet about things other than your business interests.
- Respect your followers and treat them the way, you want to be treated.
- Try and promote other people's business too. You will gain a lot of good will.
- Limit your Twitter time. You don't want to be seen as someone who spends all his/her time tweeting and not concentrating on the business.
Comments