Twitter has revolutionized the entire concept of doing business online. Never before has the world witnessed such a fantastic phenomenon, where 140 characters can determine your successful business strategy.
It has forced companies to be innovative and think on their toes. There is a quite revolution that is sweeping the corridors of online advertising. Businesses and customers have seen new doors of communication been opened. It has been a fascinating journey and everyone wants a share in the pie, due to the enormous potential that it offers.
Here are some innovative business ideas that have helped companies get a foothold in the fascinating world of Twitter
- Focus on the long term goal. Businesses must not approach this social media platform with short term goals.
- Let professionals and experts deal with the demands of customers as they would be answer the questions much better. Reputed companies do not outsource their tweeting work. They encourage employees to tweet and this improves credibility.
- Take criticism in a positive manner. You can turn your critics into ardent followers by providing excellent customer service.
- Build relationships. Do not make a sales pitch in all your tweets. Focus on building personal relationships with customers, which will help build your brand reputation.
- Be prepared to change. Adopt flexible business plans that can be modified as per the changing dynamics of customer needs.
- Provide valuable information and insights. You customer must start trusting you.
- Use Twitter to complement your current customer service strategy.
- Think out of the box, Twitter is the fastest growing social media network and you should be part of its growing network of users.
- Choose your own strategy. Every company needs to adopt a different approach of doing business on Twitter. No two businesses are the same and need to think in a unique manner.
- Take time to create your profile. Customers like profiles that are interesting with unique backgrounds. You can make a visual impact with the right use of photos in your profile.
- One of the biggest let downs for followers are the constant sales pitch some companies adopt. Never do this as you will lose followers faster than the blink of the eye.
- Talk to people about the things that interest them. Make your tweets personal and interesting.
- You can create Twitter accounts for key personnel of your business. Customers would love interacting with a CEO. V. Marketing and Sales, Customer Service Head and so forth.
- Always use positive tweets. Never criticize your competitors and their brands.
- Add color and personality to your 140 character message. Make it unique and distinct.
- Offer advice about your products and be willing to help.
- Be focused about your tweets. Don't go overboard with it. Do not waste time answering each and every tweet you receive.
- Find interesting people who are in the same line of business.
- Use Twitter applications which will help you become productive while interacting with customers.
- Do not add too many followers. You will miss all the good stuff amidst the clutter.
The message should be short and direct. This will help in reaching its target faster.
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